Thanks to our forum members curdey, lica_nk and comewhatmay4e for the articles and photos about this project!
– All articles below are translated from Portugese using an online tool, so are not full proper English!
Actress Nicole Kidman is the star of the campaign of new shopping carioca Village Mall. The mall, located in Barra da Tijuca, promises to be the new point of luxury in Rio, with Class AAA stores nationally and internationally. The commercial, which lasts for 2 minutes, with the actress arriving in the wonderful city begins to be televised from Tuesday, Aug. 17. Nicole wears a gorgeous Valentino dress for the commercial and it then will be auctioned and all proceeds will revert to charities in need. Legal initiative, is not it?
Multiplan is investing about $10 million in a national campaign starring Nicole Kidman, to publicize the launch of its newest venture, The Village Shopping Mall in Rio de Janeiro. Created by Eugene Real Estate Marketing agency, the action debut on Tuesday, 17, during halftime of the novel Passione, from Globo.
The movie shows the actress coming to Rio de Janeiro aboard a jet and then walking around in a limousine. While the actress dazzled with the landscape you see through the car window, the city will also be enchanted with its beauty. During the journey, the protagonist watches a movie that highlights all the differences of the mall. In the end, he reaches his destination, a luxurious place all lenses are focused in their direction.
The icing on the cake is on account of words in Portuguese that the actress says in recounting the concept of entrepreneurship. The scene is directed by Chilean Sergio Cuevas, who lives in Brazil since 1986.
Besides the film, the campaign includes advertisements in major newspapers in Sao Paulo and Rio de Janeiro and in weekly magazines, monthly and segmented into fashion and style. At the site where the mall will be built, in Barra da Tijuca, there will be a big billboard with the image of the actress, photographed by James White.
According to Carlos Valladão, president and creative director of Eugene, the choice of Nicole is due to its recognition as an icon of style and beauty. “I think there is a novelty in the fact that an international star is campaigning for a mall before it opened,” she emphasizes.
Moreover, the use of images of actresses and models is becoming foreign applicant in the advertising shopping malls in Brazil. One example was the campaign to launch the Shopping Cidade Jardim, starring Sarah Jessica Parker in mid-2008. The advertiser even climbed in May, Britain’s Kate Moss to star in their advertising until the end of the year.
The megacampaign Release VillageMall – the newest shopping Multiplan, in Barra da Tijuca – debuts today on national television. The film created by the agency Eugene brings none other than actress Nicole Kidman, a world reference for beauty and style, to present the new venture. This is the first time that Nicole Kidman star a campaign for a company in South America for a special campaign, a special format: the movie is 2 minutes long and will air simultaneously on all channels Globosat at 21h57 on Tuesday 17th, in addition to TV Globo’s soap opera in the range of 21h. Will be showing two weeks in TV and 45 days on cable TV. The print media will run from Wednesday 18th in the leading newspapers of Rio de Janeiro and Sao Paulo, as well as weekly and monthly magazines.
[First article about the project, dated June 7th]
Actress Nicole Kidman is the star of the publicity campaign for the debut of VillageMall, a new shopping mall that Multiplan is building in Barra da Tijuca, Rio de Janeiro. This is the first time that the actress has done an advertising campaign for a company in South America. The filming with Nicole Kidman was done on Friday, June 4, in Nashville, Tennessee, United States, where she lives.
The campaign, designed by the agency, Eugênio, will include a special film for TV, and ads in print and outdoor media, which will begin running in august. “The uniqueness and exclusivity of this campaign inspired us to make a longer film than the norm, two minutes long, instead of the traditional one minute and a half or one minute,” explains Carlos Valladão, president and creative director of the Eugênio agency. Multiplan’s investment in the campaign will reach R$ 10 million.
“Nobody better than Nicole Kidman – who besides being an amazing actress, is a fashion icon, a world-wide point of reference in fashion and good taste – to represent VillageMall,” says Pedro Côrtes, Incorporation Superintendent of Multiplan.
Another Brazilian article said that Nicole had been astonished by photos of Brazilian landscape and was keen to visit the country and learn more about it. She particularly wanted to visit the beach Bahia de Trancoso.